Taiyo Oil revamps design of Geiyo Bus "SOLATO wrapping advertisement bus"

2020.09.29

　Taiyo Oil has completely revamped the design of its SOLATO wrapping advertisement that has been posted on buses of Geiyo Bus Co., Ltd. since September 2017.

　The new design features “Monolith” and “Canopy,” the symbols of SOLATO service stations, and cute characters. The design has “Kuroro,” “Ririsu,” and “Sorahitsuji” on the boarding side, and “Kumato,” “SOLATO-kun,” and “Suzu” on the opposite side, and this is a lively and fun design that makes it clear that the bus is the “SOLATO bus” at a glance.

　Furthermore, inside the bus, there are posters that show SOLATO service stations and the brand characters, and SOLATO-kun also appears in the digital signage.

　The aim of the wrapping-advertisement bus is to make as many people as possible familiar with the SOLATO brand, and create opportunities for them to visit SOLATO service stations.

　The operation route of the buses mainly goes to Hiroshima Bus Center and Misako with JR Saijo Station as a base. Taiyo Oil hopes that people will keep an eye out for these wrapping-advertisement buses that are decorated with SOLATO logos, symbol marks, and brand characters!