On April 1, Taiyo Oil newly started posting wrapping advertisements on Matsuyama Sightseeing Port limousine buses (operator: Iyotetsu Bus Co., Ltd.).
The buses directly connect Matsuyama Sightseeing Port, which is the maritime entrance to Ehime Prefecture, with the downtown area of Matsuyama City, which is the largest population cluster in Shikoku. They are thus serving as billboards that are able to broadly appeal to not only users of the port facilities, but also residents of surrounding areas, businesses, and tourists.
The design largely displays the company-name logo and SOLATO brand logo in a simple and highly-visible manner on both sides of the buses so that these can easily be recognized by pedestrians, drivers, and so on.
The same wrapping advertisements have already been deployed in Matsuyama City on Matsuyama Airport limousine buses and on trains within the city, and based on starting posting the advertisements on the additional buses, Taiyo Oil hopes to further increase familiarity regarding the Taiyo Oil company and brand.
Taiyo Oil is hoping that both local residents of, and visitors to Matsuyama City will keep an eye out for the company’s wrapping advertisements.
Driver’s side: company-name logo
Boarding side: SOLATO logo